Is affiliate marketing halal: Guided by 9 ethical principles

Is affiliate marketing halal? Yes, Affiliate marketing is Halal, and many people are doing it in an ethical way. Affiliate marketing in Islam is generally considered permissible (halal). However, there are certain principles that you must know if you are planning to start affiliate marketing or if you are already doing it.

In this post, we will discuss the ethical way of doing affiliate marketing as per Islamic finance based on Sharia law.

But before that, you must know and stay away from these industries, such as Alcohol and Gambling, Pork and Pork Products, Interest-Based (Usury) Transactions, Unethical or Harmful Industries, Speculative Trading (Gharar), Manufacture and Sale of Idolatrous or Forbidden Items, etc.

Hadith of Prophet Muhammad (ﷺ)

Allah’s Messenger (ﷺ) forbade the sale of fruits till they are almost ripe. Anas was asked what is meant by “are almost ripe.” He replied, “Till they become red.” Allah’s Messenger (ﷺ) further said, “If Allah spoiled the fruits, what right would one have to take the money of one’s brother (i.e., other people)?”

The Halal Perspective

The Income generated from affiliate marketing is Halal because it is based on the service provided. In affiliate marketing, you advertise the product or service you have used or know to be a good product or service. Just ensure that you are not marketing any service or product that is haram in Islam.

Stay away from haram industries like alcohol, gambling, or forex trading (in a nonethical way).

Be mindful of using and promoting these haram products and services, which have grave consequences for future generations.

Is affiliate marketing halal

It becomes a concern when, as an affiliate marketer, you promote things without trying them. If the products are not forbidden, and you genuinely think they will help people, it’s okay to advertise them, even if you haven’t used them.

But that’s not good if you’re endorsing things you don’t like or believe in to make money. Trying to persuade others to buy things solely for financial gain is wrong. This could make the money you earn from it, Haram. Also, from an Islamic business ethics perspective, it’s seen as not being honest and fair.

Principles of halal affiliate marketing in Islam

  1. Promoting Haram Products: Advertising items that are forbidden in Islam is not allowed.
  2. False Claims: Making untrue statements or promises about a product to convince people to buy it is not honest.
  3. Deceptive Marketing: Using misleading tactics to trick people into purchasing products is against Islamic principles.
  4. Exploiting Ignorance: Taking advantage of someone’s lack of knowledge by promoting products they may not need or that are not suitable for them is wrong.
  5. Manipulative Persuasion: Trying to force or pressure people into buying products is not in line with ethical Islamic business practices.
  6. Hidden Fees: Concealing additional costs or charges associated with a product is considered deceptive.
  7. Unfair Competition: Sabotaging or undermining other marketers in an unjust manner is not permissible.
  8. Encouraging Overconsumption: Promoting excessive buying or encouraging people to go beyond their needs is against Islamic values.
  9. Unverified Information: Sharing information about products without ensuring its accuracy can mislead others and is not allowed.
  10. Promoting from Unethical Platforms: Associating with websites or platforms known for unethical or haram practices in the majority of their products goes against Islamic ethics.

Permissible Products and Services

A concern arises when you promote halal products as an affiliate marketer, but the buyer unintentionally purchases non-halal items. Is the money earned as commission still considered halal? In such a situation, the commission falls into a category of doubt, known as syubhah.

In cases where the likelihood of customers buying non-halal products is high due to a known change in probability, like promoting a halal product on a website with primarily haram products, the commission is considered doubtful.

Avoiding Unethical Practices

Haram Products: Never promote or market products that are forbidden in Islam.

Truthful Representation: Always be honest and truthful when describing a product; avoid making false claims.

Transparent Commission: Ensure that the commission received is clear, fair, and doesn’t harm the purchaser by significantly increasing the product price.

Avoid Deception: Do not use misleading tactics or tricks to persuade people into buying products.

Respect for Knowledge: Refrain from exploiting the lack of knowledge in potential customers; promote products they genuinely need.

No Forced Purchases: Do not pressure or force individuals into buying products; respect their choices.

Clear Pricing: Avoid hidden fees or undisclosed charges associated with a product.

Fair Competition: Compete ethically without sabotaging or undermining other marketers.

Discourage Overconsumption: Avoid encouraging excessive buying or persuading people to go beyond their needs.

Accurate Information: Share accurate and verified information about products to prevent misleading others.

The Importance of Informed Consent

In Islam, it is allowed to receive commission for bringing customers and encouraging them to purchase products, as long as the product itself is permissible, the commission doesn’t significantly increase the product price to harm the buyer, and you strive to be truthful in describing the product.

If an owner gives commission for bringing a customer, it is permissible, as long as the additional amount added for each item purchased doesn’t raise the product price and cause harm to others. If the commission increases the price for the buyer, it is not allowed, as it harms the purchaser.

Is Amazon Affiliate Marketing Haram?

The permissibility of Amazon Affiliate Marketing in Islam depends on the nature of the products being promoted and the way the marketing is conducted. If the products being marketed are halal (permissible in Islam), and the marketing practices adhere to Islamic ethical principles, then participating in Amazon Affiliate Marketing can be considered Halal Affiliate Marketing.

However, if the products being promoted are haram (forbidden in Islam), if the marketing involves unethical practices such as deceptive tactics, false claims, or encouraging overconsumption, or If the purchaser bought some haram products with halal products, that earning would be considered doubtful.

Is dropshipping Haram in Islam?

Is dropshipping Halal, The Answer is Dropshipping is not Halal because, In the view of Islamic scholars and from the Hadiths of Prophet Muhammad (ﷺ), conventional types of dropshipping ( general stores, single-product stores, and branded niche dropshipping) may not align with Shariah principles.

After all, they involve online retailers selling items they do not possess, leading to profit without responsibility.

Key Takeaways to dropshipping Halal way.

  1. Clearly describe the item you are selling.
  2. Avoid dropshipping items associated with riba (usury).
  3. Take responsibility for the sale.
  4. Dropshipping is a convenient way to begin a business with minimal upfront capital. (Source)
  5. Stay cautious of scams and individuals claiming to be dropshipping experts.
  6. Seek advice from others and follow the perspective that you believe will present the strongest argument on the day of judgment.

Is marketing Halal in Islam?

Marketing, in general, is considered halal (permissible) in Islam as long as it adheres to Islamic ethical principles. This means that the products or services being marketed should be halal, and the marketing practices should be honest, transparent, and free from any deceptive or unethical behavior.

Islam encourages fair and ethical business dealings, and marketing can be a lawful means of promoting goods and services as long as it aligns with Islamic values.

What can you not sell in Islam?

Alcohol Industry:

Alcoholic Beverages: Selling or dealing in any form of alcoholic drinks is strictly prohibited in Islam.

Gambling Industry:

Lottery Tickets: Engaging in the sale of lottery tickets or any form of gambling materials is not allowed.

Pork and Non-Halal Meat Industry:

Pork Products: The sale of pork or any food products containing pork is forbidden.
Non-Halal Meat: Selling meat that is not slaughtered according to Islamic dietary laws is also prohibited.

Financial Interest (Usury) Industry:

Interest-Based Financial Products: Dealing in financial instruments that involve usury or interest is not permitted.

Adult Entertainment Industry:

Pornographic Materials: Selling or promoting materials of explicit adult content is against Islamic principles.

Weapons Industry:

Offensive Weapons: Dealing in weapons that can cause harm to innocent people is not allowed.

Riba (Usury) Banking:

Usurious Loans: Engaging in financial transactions that involve charging interest on loans is forbidden.

Pig Farming Industry:

Pig Farming Equipment: Selling equipment or products related to pig farming is not permissible.

Forex Trading (Gharar):

Speculative Trading: Engaging in excessive uncertainty or speculation in financial transactions is discouraged.

Tobacco Industry:

Tobacco Products: Selling cigarettes or any tobacco-related items is discouraged due to the harm it causes to health.

What does the Quran say about marketing?

The Quran does not explicitly mention modern concepts like marketing, but it provides principles that guide ethical and fair business practices. The Quran encourages honesty, transparency, and fair dealings in all transactions. In Surah Al-Baqarah (2:188), it advises not to consume each other’s wealth unlawfully, emphasizing the importance of integrity in business.

The Prophet Muhammad (ﷺ) also emphasized truthful and clear communication in transactions. He said, “The buyer and the seller have the option of canceling or confirming the bargain unless they separate, and if they spoke the truth and made clear the defects of the goods, then they would be blessed in their bargain, and if they told lies and hid some facts, their bargain would be deprived of Allah’s blessings” (Sahih al-Bukhari).

What business is Halal in Islam?

Halal Food Industry:

Fruits and Vegetables: Selling fresh and unprocessed fruits and vegetables is permissible.
Halal Meat: Dealing in meat that is slaughtered according to Islamic dietary laws is encouraged.

Clothing Industry:

Modest Clothing: Selling clothing that adheres to Islamic principles of modesty is permissible.

Health and Wellness Industry:

Natural Health Products: Offering products that promote well-being and adhere to Islamic dietary guidelines.

Education Services:

Tutoring Services: Providing educational support and tutoring services is considered beneficial.

Technology Industry:

Halal Software: Developing and selling software that adheres to Islamic principles is permissible.

Halal Cosmetics and Perfumes:

Halal Beauty Products: Selling cosmetics and perfumes free from haram ingredients is allowed.

Islamic Finance Services:

Sharia-Compliant Banking: Engaging in financial services that adhere to Islamic principles, without involving interest.

Halal Tourism:

Travel Services: Offering travel services that cater to Islamic guidelines, including halal accommodations.

Islamic Publishing:

Islamic Books and Literature: Publishing and selling books and materials that promote Islamic knowledge.

Halal E-Commerce:

Online Retail: Operating an e-commerce platform that sells permissible products adhering to Islamic values.


  • Arish Husain

    Assalam Alaikum beautiful people! someone who loves Prophet Muhammad and his family a lot. I like finding new ways to teach important stuff, so everyone can understand what Allah wants from us and His plans. We learn to listen for whispers from Allah, understand big plans, get ready for whatever Allah has for us, and try our best. I hope Allah's blessings guide us on this special journey.Allah hu Akbar!

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